INDUSTRY NEWS
Ducati Omaha Acquires Trackaddix
Author: Ducati Omaha Press Release
Event sponsor takes over operation
Omaha, Nebraska, June 22, 2009 Ducati Omaha, a full-service Ducati motorcycle dealership located in Omaha, Nebraska, has announced the pending acquisition of TrackAddix, Inc., a premier provider of motorcycle track days in the Midwest region. TrackAddix has operated track days since 2003 at race tracks throughout the Midwest region. The parties intend to jointly operate TrackAddix events at Mid America Motorplex and Motorsport Park Hastings currently on the 2009 TrackAddix track day schedule, with no changes to the planned events. The remaining events scheduled for Brainerd International Raceway will be canceled. The entire TrackAddix operation will be taken over by Ducati Omaha at the conclusion of the 2009 season and Ducati Omaha intends to operate a full schedule of track day events under the TrackAddix banner in 2010 at Mid-America Motorplex and Motorsport Park Hastings.  Ducati Omaha President and General Manager, Jarel Jensen, said "We are very excited to get more involved in the regional track day market and continue the growth of the track day sport in our area. Our dealership has been heavily involved in promoting track days since we opened our doors in 2006 and we plan to continue that involvement in a more formal way with the acquisition of the TrackAddix operation. We think this will be a great fit and allow us to provide more track-related events and opportunities for our customers to enjoy the track day experience at our two great local race tracks. We know from our own experience that there is no better way to enjoy a sportbike than attending a track day and we plan to make that experience accessible for everyone in our area!" Ducati Omaha has co-promoted several track day events with TrackAddix in the past, including the Ducati Revs Mid-America event, an annual Ducati track festival at Mid-America Motorplex, for the past three years.
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