We get the trackside scoop!
Professional racers with helmet sponsors are able to take advantage of trackside support. The top brands all have personnel standing by to service their rider's helmets in any way necessary, from visor changes to custom fitting. This is cutting-edge interaction, where top pros use the product and generate feedback that directly affects what we consumers will eventually be able to buy. At Road America this June, we stopped by the Bell rider support station to see what this VIP treatment is all about.